Duran May Have Latin Roots, But Thanks To New Wave Band Duran Duran It Has A Decidedly Poppy, 80s Feel. This Boys Name Comes From The Word durand, Which Means "firm, Enduring," Much Like Babys Hold On Your Heart. With This Name, Your Little Guy Will Easily Make A Lasting Impression On Everyone He Comes Into Contact With—even If He Doesnt Have A Musical Bone In His Body.